Universal Music Groups’ New Innovative Business Plan

Universal Music Group may have its hands on the next great business idea.  With YouTube bringing you hits like Gangnam Style and Harlem Shake, UMG is now looking to capitalize on those songs.  UMG wants to begin a new label, All Def Music, to market and promote these internet sensations.

This is a brilliant move by UMG.  If you YouTube Gangnam Style, you will find many different varieties of the video all of which having millions of views.  The Harlem Shake trend had millions of teams, offices, universities, kitchens, etc. providing their own rendition of the video and putting it on YouTube for millions of people to check out.  YouTube is the number one video site that users go to, and UMG is at the forefront of turning in those views for dollars.

Many of these YouTube stars know what they are doing, putting themselves out there to gain exposure.  Hoping some talent agent who they can’t find, finds them.  UMG is trying to get into a potential gold mine and they will need to do it with the right team.  I believe they are set up for a bright future with the team they have assembled.  UMG is working with Russell Simmons, veteran hip-hop exec Steve Rifkind, and the founder of children’s YouTube Network AwesomenessTV Brian Robbins.

Many people think that to rely on YouTube sensations may be a huge risk, but UMG goes beyond just YouTube stars.  They focus on emerging artists as well.  One of their clients is Spoken Reasons, who has more than 1.3 million YouTube Subscribers.  Other more established artists they work with are British singer Alex Day and British bass-music brand UFK.

The fact that YouTube is known globally is a huge asset to UMG.  It essentially cuts down on their talent search in terms of attending shows across the country or visiting another country to see an artist play.  From one remote location on the planet, they are able to identify a potential client from millions of miles away for as long as they have uploaded their video to YouTube.

Overall, Universal Music Group has the potential to explode as a new record label.  With YouTube being a great outlet to reach musicians, the possibilities for UMG are endless.  I think the label has brought on some great leaders in Russell Simmons, Steve Rifkind, and Brian Robbins to help steer this label in the correct direction.  At any moment, the next Gangnam Style video can be upon us, and I think UMG will capitalize on it.

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Technology Improvements Help Africa to Stay Connected

Reggi Hopkins’ New Blog Post

For many who don’t know, the country of Africa struggles to keep its population online connected to the internet.  Many of us take the internet for granted today using it with our cell phones, tablets, or laptops.  In Africa, if you’re not in the center of a major city, you may have to travel tens of kilometers to the nearest internet facility.  Microsoft believes it can help through the use of TV white space that has since been dropped by television users with the recent migration from analogue to digital.  I believe this is a brilliant idea by Microsoft to help a continent try to stay connected through the use of an idle entity.

Microsoft plans to launch this initiative in October in Limpopo, one of the country’s poorest regions.  This is a great move on Microsoft’s part.  We all know Microsoft to be such a powerhouse in North America, but with its reach out to Limpopo, it shows that the company through all its fortune is willing to help those in need.  There’s actually a university located in Limpopo that struggles to get its students connected to the internet, which is vital to students to complete assignments, projects, and get in touch with professors and other students.

Microsoft is not the only American company to help the people of Africa.  In March, Google launched a similar project to help the schools in Cape Town, Africa.

Now there is another way of looking at this.  Mark Graham, director of research at the University of Oxford’s Internet Institute, raises a point.  He believes that while Microsoft is helping people get connected, there are people in Africa in need of other resources ahead of the internet.  He points out that schools are still without electricity, toilets, teachers, and textbooks.  While I believe Mark raises a great point, I think those needs are out of Microsofts reach.  It’s great in itself that Microsoft has decided to step up and try this initiative out for Limpopo but they should not by any means feel obligated to have to try to provide these people with textbooks and teachers.  That’s something another company or group of people should step up and try to provide if they wanted to.

Overall, I believe this a great PR move for Microsoft.  Not only are  they helping those in need in Africa, but they’re also doing it rather inexpensively.  Through the use of TV white space, just one broadcast station covers ten kilometers in any direction.  It’s cheap, efficient, and great press for Microsoft.

via Reggi Hopkins Tech Page http://reggihopkins.net/2013/10/08/technology-improvements-help-africa-to-stay-connected/

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TEST

Reggi Hopkins’ New Blog Post

First test post for Reggi Hopkins

via Reggi Hopkins Tech Page http://reggihopkins.net/2013/10/08/test/

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